Brand Identity

Archimud.

Year

2026

Client

Archimud / brandbab

Role

Brand Designer

Duration

6 Weeks

Overview

Archimud is a home décor brand rooted in craftsmanship, culture, and authentic artistry. The project focused on building a warm, modern, and culturally rich brand identity that reflects handmade quality, natural materials, and human-centered design. The identity balances contemporary minimalism with traditional inspiration, creating a timeless visual system grounded in heritage.

The Challenge

The challenge was to create a cohesive identity that feels modern and refined while staying deeply connected to traditional craftsmanship. The brand needed to communicate authenticity, warmth, and cultural depth without appearing rustic or outdated.

The Solution

We created a complete brand identity inspired by pottery, textiles, masks, frames, and traditional stitch patterns. The logo’s stylized “U” forms a bowl and a subtle smile, symbolizing warmth, joy, and handcrafted care. An earthy palette drawn from clay, soil, sand, and stone grounds the brand in nature, while Urbanist and Merriweather balance modern clarity with cultural depth.

Measurable Impact

—Strong and emotionally resonant home décor brand identity

—Clear visual connection to craftsmanship and heritage

—Scalable logo system with defined usage guidelines

—Consistent visual language across print and digital platforms

Technologies

Brand IdentityLogo DesignTypography SystemColor SystemHome Décor BrandingAdobe Illustrator

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